JUUL Lawsuits

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Rafii & Associates, P.C. is representing individuals who became addicted to nicotine as a result of using JUUL or any other electronic cigarette device.


What Do We Know About the JUUL Vaping Lawsuits?

The JUUL lawsuits claim the manufacturer of the JUUL e-cigarette devices deceptively marketed a highly concentrated nicotine delivery system to teenagers and young adults in order to get them addicted to JUUL products.

JUUL products are the most common form of e-cigarettes being utilized. JUUL delivery systems (known as pods) look similar to a USB flash drive and contain dangerously high amounts of nicotine. A single JUUL pod contains the same amount of nicotine as an entire pack of traditional cigarettes. Additionally, JUUL pods have a much higher concentration of nicotine than cigarettes and the nicotine is absorbed by the body at a higher rate than cigarettes.

JUUL Injuries & Side Effects

Symptoms of nicotine poisoning include:


JUUL has been accused by government agencies and in various lawsuits of targeting young and underage people in its advertising in order to get a new generation addicted to nicotine. When JUUL first began marketing its products in 2017 and 2018, its ads showed young people enjoying its products in various settings. JUUL relied heavily on social media aimed at a younger audience, and touted its flavorable tastes, such as mint, fruit, and creme.

The lawsuits additionally claim that JUUL intentionally created a small, sleek device that contained a high concentration of nicotine that delivered the nicotine in an expedited manner. The device easily could fit in a person’s palm and the nicotine could be consumed without producing a foul odor. JUUL then deceptively marketed this product to a young generation as safer than cigarettes.

Unfortunately, JUUL’s marketing efforts were so successful among youths that it reversed the decades long trend of youth smoking. In 1976, 29% of 12th grade students reported smoking cigarettes daily. By 2018, this had dropped to 3.6%. Yet, more than 3.6 million middle and high school students were using e-cigarettes by the end of 2018.

Compensation in a JUUL Addiction Lawsuit


If you or a child has become addicted to nicotine as a result of JUUL use, then we will be seeking the following damages for you:

Simply complete and submit the below form, and one of our JUUL attorneys will review your information, and respond to your inquiry. If you wish to speak with us, please call (888) 262-9885.